How Some Technology Companies are Giving Back in the Era of Covid-19

This article is the third in a series that looks at how suppliers can successfully navigate these uncertain economic times in the age of coronavirus.

Much of the world continues operating at significantly reduced capacity during the coronavirus lockdown. Although some elements of daily life are still humming along (we can usually find most of what we need at the grocery stores, even if toilet paper is in short supply), many of the world’s economies are dragging along like a Harley on concrete with no wheels. In spite of the current situation for most, there are some companies taking advantage of these unprecedented times, but in a way that is helpful for others.

Several days ago, I came across an interesting read on the Forbes website. The article, A List of Fintech Firms Providing Free Technology During the Coronavirus Crisis, listed a number of technology companies providing free services in the areas of accounting, chatbots, collaboration and more. While you won’t find companies offering free services for an entire year, many are extending complimentary use for the duration of the pandemic.

As extensive as this article is, there are other companies offering free services during the crisis not mentioned in the Forbes article. Some of those companies include:

eVoice Meet

Virtual business phone service eVoice is offering eVoice Meet for free until June 2020. A comprehensive video conferencing solution that allows anyone to chat with their entire team, eVoice Meet allows users to try their service at no cost and with no obligation.

Adobe Magento

Adobe, the makers of Photoshop, Illustrator and Acrobat, are offering Adobe Magento free for three months when starting a new contract. Magento Commerce and Magento Engage platforms deliver e-commerce capability to small businesses and individuals. Adobe is also offering three months of free Magento training for those who sign up.

Cisco Webex

Many professionals may already be familiar with Webex video conferencing, but individuals working from home can also sign up for a free Webex account with expanded capabilities. Those expanded features include unlimited time without restrictions, toll dial-in and support for up to 100 other participants.


One of the more popular business suites available today is Zoho. The Chennai, India-based software company, known for CRM, marketing, billing and other solutions, is providing financial relief to existing customers. The company’s Emergency Subscription Assistance Program (ESAP) will provide the equivalent of three months of free service for small businesses. Details about the ESAP can be found on a special section of the Zoho website.

It should come as no surprise that many companies are turning to technology more now than ever before. In fact, another Forbes article indicates that Coronavirus Drives 72% Rise in Use of Fintech Apps.

While virtually no one sees our overall situation as a good thing, the last few weeks have proven how important technology is. As a result, we should see more SaaS, fintech and other software companies growing at a much faster rate during the next 12 to 18 months. It’s unfortunate it took a global pandemic for some companies to realize just how valuable certain technologies are for their business.

Ernie Martin is Founder and Managing Director of Receivable Savvy. He brings over 25 years of experience in financial supply chain management, marketing and communications and draws upon his extensive experience to share knowledge and best practices with AR professionals. He previously chaired the Vendor Forum of the Federal Reserve Bank of Minneapolis and his resume includes time at several well-known brands and companies such as Tungsten Network, Delta Airlines, CIGNA Healthcare and Georgia Pacific, as well as a number of years as an independent consultant.

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